Informative Essay on Sir Alex Ferguson, manager of...

Sir Alex Ferguson has won more trophies than any other manager in the history of English football and been in charge of Manchester United for over 1000 matches (Alex Ferguson, n.d., para. 1). Sir Alex Ferguson is a successful football manager for four reasons: his ambition, the way he builds relationships with his players, his effective building up of the Manchester United squad and his foresight. The top reason for Sir Alex Fergusons successful managerial career has to be his ambition. A man with an almost obsessive desire to win, Ferguson does not take defeat lightly to the point of becoming unapproachable after a bad game for Manchester United (Ridley, 1996, p. 27). After a defeat, Ferguson will analyse the match to find out exactly†¦show more content†¦45). Ferguson also defended Wayne Rooney after he was accused of striking Boltons Tal Ben Haim in December 2004, claiming that the Bolton player was at fault, and not Rooney. (Man U boss defends Rooney over slapping, 2004, para. 1). The third reason for Sir Alex Fergusons success is his effective building up of the Manchester United squad. He does it in three main ways. Firstly, he does the usual buying and selling on the transfer market. Sir Alex is a shrewd buyer and this is shown in his purchases - Peter Schmeichel cost only  £505,000 but he became of immense value to the club (Ferguson McIlvaney, 1999, p. 307). Ferguson only spends on expensive players when the need is there, for example, the purchase of Ruud Van Nistelrooy from PSV Eindhoven for  £18.5 million to strengthen the squad with the intention to win back the European Cup (Hildred Ewbank, 2002, p. 326). The second way in which Ferguson builds up the squad is to invest in youth players. Right from the start, he was committed to the creation of a youth policy that would be the envy of every other club in Britain (Ferguson McIlvanney, 1999, p. 274). Young players who excel are given chances to break through to the first team squad, for example Giuseppe Rossi who was given the chance to play in Manchester Uniteds Asia Tour 2005 and scored two goals (Brewin, 2005, para. 6). The third way in which

Stride Gum Free Essays

Is It Ridiculously Long Lasting? In the recent Stride commercial, Shaun White endorses their new Whitemint flavored gum. The advertisement’s main purpose is to promote the gum by creating an ironic situation that grasps the audience’s attention with a humorous tone. Without stressing the product so heavily, they provide a less demanding approach for the audience to buy their product. We will write a custom essay sample on Stride Gum or any similar topic only for you Order Now The advertisement promotes the gum as ridiculously long lasting. Although, throughout the commercial, the marketer’s debate over solutions for the consumers to chew another piece. By the end of the commercial they come up with the solution for consumers to either â€Å"Spit it out. or Yeti will find you. † Stride Gum Inc. uses irony, social appeals, and tropes to lure the audience. The ironic situation in the Stride Gum commercial is how it is an advertisement within an advertisement. Obviously an advertisement’s purpose is to promote a specific product. But in this advertisement, it shows the marketing professionals for Stride Gum deciding on ways to promote their product. It is ironic to see a commercial that is about their company making their commercial. Another ironic appeal is Stride Gum’s use of a yeti. At the end of the commercial, Shaun White comes up with an idea to get the consumers to chew another piece and quickly gets on his phone. Suddenly, a giant yeti comes barging in the meeting room and punches the head-marketing executive in the gut, forcing his gum to shoot out of his mouth. The audience clearly knows a yeti would never come force their gum out by punching them in the stomach, let alone even encountering a yeti. This sets a humorous tone for the audience to relate to which increases their interest for the product. Another tool Stride Gum incorporates is their usage of a social appeal. In their commercial, Stride features Olympic gold medalist Shaun White. Just this year Shaun White was named the second most powerful athlete behind Peyton Manning. Not only is White a tremendous snowboarder and skateboarder, he has become a celebrity and role model for the youth culture. Stride purposely uses Shaun White to target the youth audience because of his friendly face, personality, athletic ability, and popularity. Once the youth audience sees him on TV, they instantly feel a connection that the older generation cannot relate to. Being a popular hit for sports and role modeling for the fans, White makes Stride Gum a sure way to instant marketability. Lastly, Stride Gum uses the appeal through tropes to capture the audience. The first trope used for the Whitemint flavored gum commercial is, â€Å"The ridiculously long lasting gum. † When they first advertise this gum as long lasting, Stride’s main purpose is to suede the audience in believing their gum lasts longer than other competing products. But throughout the commercial the main concern for the marketers changes into getting the consumer to chew another piece. The change is ironic to see because at the beginning Stride really wants the audience to believe their gum is ridiculously long lasting. But by the end of the commercial, they act like the viewers have already believed their long lasting flavor proposal. This then puts the stress on the idea that the marketers are trying to find a way to get the consumers to stop chewing it and get another piece. By using these two different tropes, it represents Stride as being confident that their gum is long lasting, and its so long lasting they have to find a way for people to spit it out and chew another piece. By the end of the commercial the slogans change from â€Å"the ridiculously long lasting gum† to â€Å"spit it out, or Yeti will find you. † Stride purposely changes the tropes because they want the audience to believe that the Stride marketers have perfected long lasting gum. They now want the viewers to believe their Whitemint gum is so long lasting that they are facing the issue of getting the consumers to chew another piece. With the use of transforming tropes, social, and ironic appeals, Stride Gum Inc. attracts the audience’s interest and attention. Shaun White and the yeti implement a humorous tone that coincides with the ironic situation that appeals to the youth culture. Also, switching up the tropes sways the viewers to fully believe Stride Gum’s advertisement due to the confidence displayed by Stride in the commercial. By applying multiple appeals into their commercial, Stride Whitemint flavored gum is advertised effectively to sway the younger generation’s interest to consume their product. How to cite Stride Gum, Essay examples

Bible; Propaganda Essay Example For Students

Bible; Propaganda Essay The bible is quite possibly a recollection of historical facts mixed in with false history and used for religious propaganda. First of all, back In Jesus day, the churches had a larger influence over the people than the Government did. I believe that the church produced the 10 Commandments, beatitudes, and its lessons for many purposes, including the significant one of stability within society, like laws do today. In other words, the Commandments were the law back then. One of the 10 Commandments states that you must believe in God. In Revelations, it says that if you die believing in God, you will resurrect upon the new earth, where there is peace and harmony. There is supposedly a new earth because the first will have ended. The Revelation also proclaims that if you die and do not believe in God, there is no hope for you and you will be cast upon the lake of fire. Does this not sound like this was written to motivate people to believe? I assume that the majority of people that believe in God do for the reason in which I call the comfort factor. Its comforting to think that there is life after death. Some people would give up on life if they were not told/taught that there is a better, more fulfilling life awaiting us all after this one (I believe that this is also why the church says that it is a sin to commit suicide). The only catch is that you must follow the rules of the bible and church and you must believe in God. If growing up you learned what I had just enlightened you on, you would have most likely immediately believed in God, especially with the encouragement of your very own family. Seriously, if you are told that you will suffer for doubting God, do you think that you would be very hesitant to consider Gods existence? Of course not. This whole life after death obsession is a well-thought-out scheme to assist in giving people the ultimatum of following the rules of the church or burning in the lake of fire for eternity. When you are young and naive, this seems like a simple choice. Wouldnt you agree? Now the pieces are beginning to fit the puzzle. The churches may have interpreted that the people would fall for this hoax, but they knew that the people would be somewhat hesitant. This is where the whole explanation about the purpose of how this lifetime is to prepare for the next comes in. Being able to pull off convincing so many people to follow the Catholic religion and the Holy Bible goes to show that the churches must have consisted of some bright and persuasive people. In other words, the leaders of the catholic churches and religious organizations (in my mind) were nothing but a bunch of propagandists. It must have also come to their attention that they would need reasons to moralize each preaching. By having morals and reasons for everything they preached, the church gained the peoples trust and faith. So by having people in this trance, so to speak, where they would be more reluctant to break the rules of the church because they want to get into heaven, the church was successful in maintaining or even increasing stability (lets say) within society. Very clever isnt it!? My additional proposals are: How can there be several religions with diverse gods and rituals in the world? They are mostly just opinions or structured systems, which keep society in order, like a government. Lets say that there is a God and that he is truly as forgiving as proposed to be. If I died an atheist, would he not understand my train of thought and empathize for my disbelief? Think about it! Im not saying that we should not have religion or faith because religion is what gives us a sense of something to live for among other things. .ub9ff60dfd15f5cb58390ca9739292c1d , .ub9ff60dfd15f5cb58390ca9739292c1d .postImageUrl , .ub9ff60dfd15f5cb58390ca9739292c1d .centered-text-area { min-height: 80px; position: relative; } .ub9ff60dfd15f5cb58390ca9739292c1d , .ub9ff60dfd15f5cb58390ca9739292c1d:hover , .ub9ff60dfd15f5cb58390ca9739292c1d:visited , .ub9ff60dfd15f5cb58390ca9739292c1d:active { border:0!important; } .ub9ff60dfd15f5cb58390ca9739292c1d .clearfix:after { content: ""; display: table; clear: both; } .ub9ff60dfd15f5cb58390ca9739292c1d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub9ff60dfd15f5cb58390ca9739292c1d:active , .ub9ff60dfd15f5cb58390ca9739292c1d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub9ff60dfd15f5cb58390ca9739292c1d .centered-text-area { width: 100%; position: relative ; } .ub9ff60dfd15f5cb58390ca9739292c1d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub9ff60dfd15f5cb58390ca9739292c1d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub9ff60dfd15f5cb58390ca9739292c1d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub9ff60dfd15f5cb58390ca9739292c1d:hover .ctaButton { background-color: #34495E!important; } .ub9ff60dfd15f5cb58390ca9739292c1d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub9ff60dfd15f5cb58390ca9739292c1d .ub9ff60dfd15f5cb58390ca9739292c1d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub9ff60dfd15f5cb58390ca9739292c1d:after { content: ""; display: block; clear: both; } READ: An Interview About the Fall of Communism Essay Without it, humanity could easily become corrupt. So if you believe in God, then good for you! The only problem is that you are being hidden from what may not be the truth or what may not be the entire story. Religion; Oxymoron.. .Religion is a red herring used to maintain stability within society! Therefore, it is both good and bad. One of my own quotes Im not here to alter your beliefs or convert anyone to atheism, but just to share my thoughts and opinions. I SCRAMBLED THIS WORK TOGETHER ABOUT 2 YEARS AGO AND JUST FIXED UP SOME OF THE VOCABULARY. ..I HAVE NOT HAD TIME TO DO MORE RESEARCH AND ADD TO IT, OR PUT IT INTO PROPER ESSAY FORMAT. I APOLOGIZE FOR THIS, SO PLEASE JUST LEAVE YOUR THOUGHTS AND DO NOT BOTHER CRITICIZING THE FORMAT. THANK YOU.