Living by Numbers

Living By Numbers- respect Creation Or Profit? aspect Summary This case basically explains rough MarineCorp Sdn Bhd leads by Hafiz Hashim who has position as a Chief Financial Officer (chief financial officer) in MarineCorp. It is also a subsidiary of SURIA. MarineCorp is a maritime solution provider for its SURIA and stand two subsidiaries which are Green carriage Sdn Bhd and Sungai Emas Sdn Bhd. MarineCorp has their responsibility in manage and conducting both(prenominal) subsidiaries.The financial statements of the tercet companies go forth decease by twelve months on thirty-first December 2009. The problems have arise in managing the three of the party in basis of Key Performance Indicator (KPIs) that will utilise in the three of bon ton as President of SURIA wanted Value Based Management(VBM) to be mapd in itself and in three of the companies. Under VBM, proceeding of the company will be sympathizen by dint of instruction execution evaluation and appraisal of e mployees go the apprize of the company will cute base on economic earnings.But, there is contradiction between President of SURIA and CFO of MarineCorp, Hafiz Hashim since he thought that value company achievement should be measured based on investment make by equity and debts holders. It means that they need to see investment based on evaluate think and cost of cap incurred by company. Next discussion is just about plight faces by Hafiz from the problems arising. We found that there are three of dilemmas from discussion.Firstly, uncertainty in victimization economic earnings as ask by the Group or used profits as practiced by MarineCorp to report financial statements. Secondly, Hafiz also in dilemma when the president asked him to ranked the three companies in terms of their performance and prepares suggestions on how to improve the performance of the company. Thirdly, Hafiz also pressured with oecumenic Manager of Green Port Sdn Bhd and MarineCorp about the issues of accounting in terms of bread and butter costs, and the payments of dividends.The protagonist in this case is Hafiz Hashim because he is the person who is responsible in ratiocination devising for determining which performance value that could be used by the company. Furthermore, he should follow instruction of the president to use economic earnings to measure performance value of three companies. But, decision making make by Hafiz quite diametrical with the requirement asked by the president since he thinks the best way to evaluate performance value should linked with the investments expected return based on cost of capital